{"id":3148,"date":"2024-03-11T15:54:55+00:00","date_gmt":"2024-03-11T15:54:55+00:00","guid":{"rendered":"https:\/\/exasud.fr\/?p=3148"},"modified":"2024-04-19T13:22:08+00:00","modified_gmt":"2024-04-19T13:22:08+00:00","slug":"le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot","status":"publish","type":"post","link":"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/","title":{"rendered":"LE CARACT\u00c8RE DISTINCTIF D\u2019UNE MARQUE S\u2019APPR\u00c9CIE AU JOUR DE SON D\u00c9P\u00d4T"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3148\" class=\"elementor elementor-3148\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e36baa0 e-flex e-con-boxed e-con e-parent\" data-id=\"4e36baa0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-360d90aa elementor-widget elementor-widget-text-editor\" data-id=\"360d90aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><em>LE CARACT\u00c8RE DISTINCTIF D\u2019UNE MARQUE S\u2019APPR\u00c9CIE AU JOUR DU D\u00c9P\u00d4T AU REGARD DE LA CONNAISSANCE DU TERME CONTEST\u00c9 AUPR\u00c8S DU PUBLIC CONCERN\u00c9, SANS QU\u2019IL Y AIT LIEU DE TENIR COMPTE DE LA G\u00c9N\u00c9RALISATION ULT\u00c9RIEURE DE CE TERME, \u00c0 MOINS QU\u2019ELLE N\u2019AIT \u00c9T\u00c9 PR\u00c9VISIBLE AU JOUR DU D\u00c9P\u00d4T.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b91c004 elementor-widget elementor-widget-text-editor\" data-id=\"b91c004\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><em>04.03.2024<\/em><\/p>\n<p>Une plateforme num\u00e9rique titulaire de la\u00a0<strong>marque<\/strong>\u00a0\u00ab\u2008lekiosque.fr\u2008\u00bb propose, sur le site du m\u00eame nom, des\u00a0abonnements et\u00a0l\u2019acc\u00e8s \u00e0 des journaux et\u00a0\u00e0 des magazines. Estimant notamment que les\u00a0<strong>marques<\/strong>\u00a0\u00ab\u2008monkiosque.fr &#8211; monkiosque.net\u2008\u00bb et\u00a0\u00ab\u2008monkiosque\u2008\u00bb, appartenant \u00e0 un concurrent, sont d\u00e9pourvues de distinctivit\u00e9, elle en demande l\u2019annulation. Le concurrent forme \u00e0 titre reconventionnel une demande en contrefa\u00e7on de ses\u00a0<strong>marques<\/strong>\u00a0par l\u2019usage du signe \u00ab\u2008lekiosk\u2008\u00bb par la plateforme.<\/p>\n<p>La Cour de cassation \u00e9carte la nullit\u00e9 des\u00a0<strong>marques et\u00a0fait<\/strong>\u00a0droit \u00e0 la demande en contrefa\u00e7on du concurrent aux\u00a0motifs suivants.<\/p>\n<p><strong>Le caract\u00e8re distinctif de la\u00a0marque\u00a0s\u2019appr\u00e9cie<\/strong>\u00a0au jour du d\u00e9p\u00f4t au regard de la connaissance du\u00a0terme contest\u00e9 aupr\u00e8s du public concern\u00e9\u00a0<strong>\u2008;\u00a0<\/strong>en l\u2019esp\u00e8ce, il n\u2019\u00e9tait pas d\u00e9montr\u00e9 qu\u2019\u00e0 la date des demandes d\u2019enregistrement des\u00a0<strong>marques<\/strong>\u00a0\u00ab\u2008monkiosque.fr &#8211; monkiosque.net\u2008\u00bb et\u00a0\u00ab\u2008monkiosque\u2008\u00bb, le\u00a0terme \u00ab\u2008kiosque\u2008\u00bb, qui renvoie \u00e0 l\u2019abri \u00e9difi\u00e9 sur la voie publique dans lequel on peut acheter des journaux et\u00a0magazines (selon le dictionnaire Larousse de 1955), permettait au public concern\u00e9 d\u2019\u00e9tablir un rapport imm\u00e9diat et\u00a0concret avec les\u00a0services d\u2019abonnement et\u00a0de distribution de journaux et\u00a0p\u00e9riodiques en ligne,\u00a0et\u00a0ce m\u00eame si le\u00a0terme \u00ab\u2008kiosque\u2008\u00bb est ici employ\u00e9 en association avec le pronom possessif \u00ab\u2008mon\u2008\u00bb. Au contraire, les articles de presse entre 2000\u00a0et\u00a02006 adjoignaient au\u00a0terme \u00ab\u2008kiosque\u2008\u00bb les adjectifs \u00ab\u2008num\u00e9rique\u2008\u00bb ou \u00ab\u2008\u00e9lectronique\u2008\u00bb, ce qui montre que le public ne pouvait pas faire un rapprochement imm\u00e9diat entre l\u2019expression \u00ab\u2008monkiosque\u2008\u00bb en elle-m\u00eame\u00a0et\u00a0les services en question.<\/p>\n<p>A cet\u00a0\u00e9gard, la\u00a0<strong>g\u00e9n\u00e9ralisation<\/strong>\u00a0actuelle de l\u2019<strong>appellation \u00ab\u2008kiosque\u2008\u00bb\u00a0<\/strong>dans le secteur de la distribution de la presse en ligne est inop\u00e9rante pour appr\u00e9cier le caract\u00e8re distinctif du signe \u00ab\u2008monkiosque\u2008\u00bb au moment du d\u00e9p\u00f4t des\u00a0<strong>marques<\/strong>, la plateforme n\u2019ayant pas soutenu qu\u2019\u00e0 cette date il \u00e9tait raisonnable d\u2019envisager qu\u2019il devienne descriptif des services vis\u00e9s.<\/p>\n<p><strong>\u00c0 noter<\/strong><\/p>\n<p><strong>1<\/strong><strong><sup>o<\/sup><\/strong>\u00a0Sont notamment\u00a0<strong>d\u00e9pourvus de caract\u00e8re distinctif<\/strong>\u00a0(CPI art.\u00a0L.\u00a0711-2, dans sa r\u00e9daction ant\u00e9rieure \u00e0 Ord. 2019-1169 du 13-11-2019, applicable en l\u2019esp\u00e8ce)\u00a0:<\/p>\n<ul>\n<li>les signes ou d\u00e9nominations qui, dans le langage courant ou professionnel, sont exclusivement la d\u00e9signation n\u00e9cessaire, g\u00e9n\u00e9rique ou usuelle du produit ou du service\u2008;<\/li>\n<li>les signes ou d\u00e9nominations pouvant servir \u00e0 d\u00e9signer une caract\u00e9ristique du produit ou du service,\u00a0et\u00a0notamment l\u2019esp\u00e8ce, la qualit\u00e9, la quantit\u00e9, la destination, la valeur, la provenance g\u00e9ographique, l\u2019\u00e9poque de la production du bien ou de la prestation de services.<\/li>\n<\/ul>\n<p>Ces signes, qui ne remplissent pas la fonction essentielle de la\u00a0<strong>marque<\/strong>, peuvent donc faire l\u2019objet\u00a0d\u2019un refus d\u2019enregistrement ou d\u2019une annulation de la\u00a0<strong>marque<\/strong>\u00a0pour d\u00e9faut de distinctivit\u00e9, \u00e0 moins d\u2019avoir acquis un caract\u00e8re distinctif par l\u2019usage. En revanche, le signe simplement \u00e9vocateur d\u2019un produit vis\u00e9 dans l\u2019enregistrement n\u2019est pas descriptif de ce produit (Cass.\u00a0com. 7-7-2021 n<sup>o<\/sup>\u00a019-16.028) et\u00a0est donc susceptible de constituer une\u00a0<strong>marque<\/strong>\u00a0valide.<\/p>\n<p><strong>Pour appr\u00e9cier le caract\u00e8re distinctif d\u2019une\u00a0marque, il faut se placer au jour<\/strong>\u00a0du d\u00e9p\u00f4t. Il s\u2019agit d\u2019une solution que la Haute Juridiction a eu l\u2019occasion de rappeler \u00e0 plusieurs reprises (notamment\u00a0: Cass.\u00a0com. 4-10-2011 n<sup>o<\/sup>\u00a010-16.994\u00a0; Cass.\u00a0com. 26-10-2010 n<sup>o<\/sup>\u00a009-16.262) et\u00a0qui est \u00e0 notre avis transposable sous l\u2019empire de\u00a0l\u2019article L\u00a0711-2 du Code de la propri\u00e9t\u00e9 intellectuelle dans sa r\u00e9daction en vigueur depuis l\u2019ordonnance 2019-1169 pr\u00e9cit\u00e9e. De la m\u00eame mani\u00e8re, la Cour de cassation a d\u00e9j\u00e0 jug\u00e9 que la g\u00e9n\u00e9ralisation d\u2019une appellation dans le secteur des produits ou services d\u00e9sign\u00e9s dans l\u2019enregistrement, post\u00e9rieure \u00e0 ce dernier, est inop\u00e9rante pour appr\u00e9cier le caract\u00e8re distinctif du signe au moment du d\u00e9p\u00f4t (Cass.\u00a0com. 26-10-2010 n<sup>o<\/sup>\u00a009-16.262 pr\u00e9cit\u00e9, \u00e0 propos de l\u2019appellation \u00ab\u2008spa\u2008\u00bb).<\/p>\n<p><strong>2<\/strong><strong><sup>o<\/sup><\/strong>\u00a0Au cas pr\u00e9sent, l\u2019usage par la plateforme du signe \u00ab\u2008lekiosk\u2008\u00bb ayant \u00e9t\u00e9 jug\u00e9 contrefaisant des\u00a0<strong>marques<\/strong>\u00a0de son concurrent \u00ab\u2008monkiosque.fr &#8211; monkiosque.net\u2008\u00bb\u00a0et\u00a0\u00ab\u2008monkiosque\u2008\u00bb, le\u00a0<strong>transfert<\/strong>\u00a0au profit de ce dernier des\u00a0<strong>noms de domaine<\/strong>\u00a0\u00ab\u2008<strong>lekiosk.fr<\/strong>\u2008\u00bb\u00a0et\u00a0\u00ab\u2008lekiosk.net\u2008\u00bb a \u00e9t\u00e9 ordonn\u00e9 \u00e0 titre de r\u00e9paration.<\/p>\n<p>\u00a0<\/p>\n<p>Cass.\u00a0com. 6-12-2023 n\u00b0\u00a022-16.078<\/p>\n<p><em>\u00a9 Lefebvre Dalloz<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LE CARACT\u00c8RE DISTINCTIF D\u2019UNE MARQUE S\u2019APPR\u00c9CIE AU JOUR DU D\u00c9P\u00d4T AU REGARD DE LA CONNAISSANCE DU TERME CONTEST\u00c9 AUPR\u00c8S DU PUBLIC CONCERN\u00c9, SANS QU\u2019IL Y AIT LIEU DE TENIR COMPTE DE LA G\u00c9N\u00c9RALISATION ULT\u00c9RIEURE DE CE TERME, \u00c0 MOINS QU\u2019ELLE N\u2019AIT \u00c9T\u00c9 PR\u00c9VISIBLE AU JOUR DU D\u00c9P\u00d4T. 04.03.2024 Une plateforme num\u00e9rique titulaire de la\u00a0marque\u00a0\u00ab\u2008lekiosque.fr\u2008\u00bb propose, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"venue_id":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LE CARACT\u00c8RE DISTINCTIF D\u2019UNE MARQUE S\u2019APPR\u00c9CIE AU JOUR DE SON D\u00c9P\u00d4T - exasud<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LE CARACT\u00c8RE DISTINCTIF D\u2019UNE MARQUE S\u2019APPR\u00c9CIE AU JOUR DE SON D\u00c9P\u00d4T - exasud\" \/>\n<meta property=\"og:description\" content=\"LE CARACT\u00c8RE DISTINCTIF D\u2019UNE MARQUE S\u2019APPR\u00c9CIE AU JOUR DU D\u00c9P\u00d4T AU REGARD DE LA CONNAISSANCE DU TERME CONTEST\u00c9 AUPR\u00c8S DU PUBLIC CONCERN\u00c9, SANS QU\u2019IL Y AIT LIEU DE TENIR COMPTE DE LA G\u00c9N\u00c9RALISATION ULT\u00c9RIEURE DE CE TERME, \u00c0 MOINS QU\u2019ELLE N\u2019AIT \u00c9T\u00c9 PR\u00c9VISIBLE AU JOUR DU D\u00c9P\u00d4T. 04.03.2024 Une plateforme num\u00e9rique titulaire de la\u00a0marque\u00a0\u00ab\u2008lekiosque.fr\u2008\u00bb propose, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/\" \/>\n<meta property=\"og:site_name\" content=\"exasud\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-11T15:54:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-19T13:22:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exasud.fr\/wp-content\/uploads\/2024\/03\/iStock-1299269041.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marlen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"marlen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/\"},\"author\":{\"name\":\"marlen\",\"@id\":\"https:\/\/exasud.fr\/#\/schema\/person\/f4abbbb270df836432ba43cdeda0f5fb\"},\"headline\":\"LE CARACT\u00c8RE DISTINCTIF D\u2019UNE MARQUE S\u2019APPR\u00c9CIE AU JOUR DE SON D\u00c9P\u00d4T\",\"datePublished\":\"2024-03-11T15:54:55+00:00\",\"dateModified\":\"2024-04-19T13:22:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/\"},\"wordCount\":814,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/exasud.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exasud.fr\/wp-content\/uploads\/2024\/03\/iStock-1299269041.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/\",\"url\":\"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/\",\"name\":\"LE CARACT\u00c8RE DISTINCTIF D\u2019UNE MARQUE S\u2019APPR\u00c9CIE AU JOUR DE SON D\u00c9P\u00d4T - exasud\",\"isPartOf\":{\"@id\":\"https:\/\/exasud.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exasud.fr\/wp-content\/uploads\/2024\/03\/iStock-1299269041.jpg\",\"datePublished\":\"2024-03-11T15:54:55+00:00\",\"dateModified\":\"2024-04-19T13:22:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/#primaryimage\",\"url\":\"https:\/\/exasud.fr\/wp-content\/uploads\/2024\/03\/iStock-1299269041.jpg\",\"contentUrl\":\"https:\/\/exasud.fr\/wp-content\/uploads\/2024\/03\/iStock-1299269041.jpg\",\"width\":724,\"height\":483,\"caption\":\"Marketing team working on personal brand, creating corporate identity, advertising profile or web site of female professional. Flat vector illustration for web presence, online identity concept\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exasud.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LE CARACT\u00c8RE DISTINCTIF D\u2019UNE MARQUE S\u2019APPR\u00c9CIE AU JOUR DE SON D\u00c9P\u00d4T\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exasud.fr\/#website\",\"url\":\"https:\/\/exasud.fr\/\",\"name\":\"exasud\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/exasud.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exasud.fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exasud.fr\/#organization\",\"name\":\"exasud\",\"url\":\"https:\/\/exasud.fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/exasud.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exasud.fr\/wp-content\/uploads\/2024\/01\/Exasud_Baseline_RVB.png\",\"contentUrl\":\"https:\/\/exasud.fr\/wp-content\/uploads\/2024\/01\/Exasud_Baseline_RVB.png\",\"width\":2329,\"height\":1273,\"caption\":\"exasud\"},\"image\":{\"@id\":\"https:\/\/exasud.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exasud.fr\/#\/schema\/person\/f4abbbb270df836432ba43cdeda0f5fb\",\"name\":\"marlen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/exasud.fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a006a76f68c312880f3b0f4b2f0253ab1e94ec23294d0709bfef64fa8eb2f22b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a006a76f68c312880f3b0f4b2f0253ab1e94ec23294d0709bfef64fa8eb2f22b?s=96&d=mm&r=g\",\"caption\":\"marlen\"},\"url\":\"https:\/\/exasud.fr\/index.php\/author\/marlen_atelierm-conseil_exasud\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LE CARACT\u00c8RE DISTINCTIF D\u2019UNE MARQUE S\u2019APPR\u00c9CIE AU JOUR DE SON D\u00c9P\u00d4T - exasud","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/","og_locale":"fr_FR","og_type":"article","og_title":"LE CARACT\u00c8RE DISTINCTIF D\u2019UNE MARQUE S\u2019APPR\u00c9CIE AU JOUR DE SON D\u00c9P\u00d4T - exasud","og_description":"LE CARACT\u00c8RE DISTINCTIF D\u2019UNE MARQUE S\u2019APPR\u00c9CIE AU JOUR DU D\u00c9P\u00d4T AU REGARD DE LA CONNAISSANCE DU TERME CONTEST\u00c9 AUPR\u00c8S DU PUBLIC CONCERN\u00c9, SANS QU\u2019IL Y AIT LIEU DE TENIR COMPTE DE LA G\u00c9N\u00c9RALISATION ULT\u00c9RIEURE DE CE TERME, \u00c0 MOINS QU\u2019ELLE N\u2019AIT \u00c9T\u00c9 PR\u00c9VISIBLE AU JOUR DU D\u00c9P\u00d4T. 04.03.2024 Une plateforme num\u00e9rique titulaire de la\u00a0marque\u00a0\u00ab\u2008lekiosque.fr\u2008\u00bb propose, [&hellip;]","og_url":"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/","og_site_name":"exasud","article_published_time":"2024-03-11T15:54:55+00:00","article_modified_time":"2024-04-19T13:22:08+00:00","og_image":[{"width":724,"height":483,"url":"https:\/\/exasud.fr\/wp-content\/uploads\/2024\/03\/iStock-1299269041.jpg","type":"image\/jpeg"}],"author":"marlen","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"marlen","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/#article","isPartOf":{"@id":"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/"},"author":{"name":"marlen","@id":"https:\/\/exasud.fr\/#\/schema\/person\/f4abbbb270df836432ba43cdeda0f5fb"},"headline":"LE CARACT\u00c8RE DISTINCTIF D\u2019UNE MARQUE S\u2019APPR\u00c9CIE AU JOUR DE SON D\u00c9P\u00d4T","datePublished":"2024-03-11T15:54:55+00:00","dateModified":"2024-04-19T13:22:08+00:00","mainEntityOfPage":{"@id":"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/"},"wordCount":814,"commentCount":0,"publisher":{"@id":"https:\/\/exasud.fr\/#organization"},"image":{"@id":"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/#primaryimage"},"thumbnailUrl":"https:\/\/exasud.fr\/wp-content\/uploads\/2024\/03\/iStock-1299269041.jpg","articleSection":["Uncategorized"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/","url":"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/","name":"LE CARACT\u00c8RE DISTINCTIF D\u2019UNE MARQUE S\u2019APPR\u00c9CIE AU JOUR DE SON D\u00c9P\u00d4T - exasud","isPartOf":{"@id":"https:\/\/exasud.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/#primaryimage"},"image":{"@id":"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/#primaryimage"},"thumbnailUrl":"https:\/\/exasud.fr\/wp-content\/uploads\/2024\/03\/iStock-1299269041.jpg","datePublished":"2024-03-11T15:54:55+00:00","dateModified":"2024-04-19T13:22:08+00:00","breadcrumb":{"@id":"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/#primaryimage","url":"https:\/\/exasud.fr\/wp-content\/uploads\/2024\/03\/iStock-1299269041.jpg","contentUrl":"https:\/\/exasud.fr\/wp-content\/uploads\/2024\/03\/iStock-1299269041.jpg","width":724,"height":483,"caption":"Marketing team working on personal brand, creating corporate identity, advertising profile or web site of female professional. Flat vector illustration for web presence, online identity concept"},{"@type":"BreadcrumbList","@id":"https:\/\/exasud.fr\/index.php\/2024\/03\/11\/le-caractere-distinctif-dune-marque-sapprecie-au-jour-de-son-depot\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exasud.fr\/"},{"@type":"ListItem","position":2,"name":"LE CARACT\u00c8RE DISTINCTIF D\u2019UNE MARQUE S\u2019APPR\u00c9CIE AU JOUR DE SON D\u00c9P\u00d4T"}]},{"@type":"WebSite","@id":"https:\/\/exasud.fr\/#website","url":"https:\/\/exasud.fr\/","name":"exasud","description":"","publisher":{"@id":"https:\/\/exasud.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exasud.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/exasud.fr\/#organization","name":"exasud","url":"https:\/\/exasud.fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/exasud.fr\/#\/schema\/logo\/image\/","url":"https:\/\/exasud.fr\/wp-content\/uploads\/2024\/01\/Exasud_Baseline_RVB.png","contentUrl":"https:\/\/exasud.fr\/wp-content\/uploads\/2024\/01\/Exasud_Baseline_RVB.png","width":2329,"height":1273,"caption":"exasud"},"image":{"@id":"https:\/\/exasud.fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/exasud.fr\/#\/schema\/person\/f4abbbb270df836432ba43cdeda0f5fb","name":"marlen","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/exasud.fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a006a76f68c312880f3b0f4b2f0253ab1e94ec23294d0709bfef64fa8eb2f22b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a006a76f68c312880f3b0f4b2f0253ab1e94ec23294d0709bfef64fa8eb2f22b?s=96&d=mm&r=g","caption":"marlen"},"url":"https:\/\/exasud.fr\/index.php\/author\/marlen_atelierm-conseil_exasud\/"}]}},"_links":{"self":[{"href":"https:\/\/exasud.fr\/index.php\/wp-json\/wp\/v2\/posts\/3148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exasud.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exasud.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exasud.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exasud.fr\/index.php\/wp-json\/wp\/v2\/comments?post=3148"}],"version-history":[{"count":7,"href":"https:\/\/exasud.fr\/index.php\/wp-json\/wp\/v2\/posts\/3148\/revisions"}],"predecessor-version":[{"id":3156,"href":"https:\/\/exasud.fr\/index.php\/wp-json\/wp\/v2\/posts\/3148\/revisions\/3156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exasud.fr\/index.php\/wp-json\/wp\/v2\/media\/4158"}],"wp:attachment":[{"href":"https:\/\/exasud.fr\/index.php\/wp-json\/wp\/v2\/media?parent=3148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exasud.fr\/index.php\/wp-json\/wp\/v2\/categories?post=3148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exasud.fr\/index.php\/wp-json\/wp\/v2\/tags?post=3148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}